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The Other Side of Complexity



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The type of simplicity we seek in our FONA practice is one that journeys to the other side of complexity. Here’s why.

Enhanced Digital Content

Use this learning space in two ways. As an online course, scroll down and enter the online learning space. Explore each section below, or use the navigation tool to go directly to the content you’re interested in. Then, use this enhanced digital content in one of our pop-up physical spaces for hands-on procedure training, skills challenges, and expert coaching.


IntroductionApplied Design
Earn PointsWhat’s Next

“I would not give a fig for the simplicity on this side of complexity, but I would give my life for the simplicity on the other side of complexity.”

Oliver Wendell Holmes “Holmes-Pollock Letters : The Correspondence of Mr. Justice Holmes and Sir Frederick Pollock, 1874-1932” (2nd ed., 1961), p. 109.

Applied Design

How to design your FONA practice down to an uncluttered simplicity so that the right action can occur swiftly and successfully in a moment of need.

Think User Interface

Much of the most recognizable design work in this area is happening in computer technology. Apple products are maybe the most recognizable objects we interact with that apply this principle.

“Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

— Steve Jobs

Expert Tips

When thinking about your approach to FONA consider these four ways to achieve simplicity. Design for clarity, minimal cognitive effort, limited options, and bridging the gulf of execution.

simple? not so simple

Go back 500 years to the Renaissance and think of the Mona Lisa by Leonardo Da Vinci and the ability of the artist to evoke a profound response from a simple smile because of the incredible complexity of the painting’s composition.

Dive Deeper

If you are interested in UI design principles and how they translate to your FONA approach check out this article here.

User Guide

Keep yourself on track and get credit for completion using this guide.

  1. Open the guide to a tab on your browser.
  2. Visit each poster & review the content.
  3. Complete any challenges to earn points.

What’s Next


Congratulations! You’ve completed this section of the learning space. Collect all the available points before moving on to the next poster to explore all the interactive and hands-on learning opportunities. 

Online Only

If you can’t be with us in person, you can still use this enhanced digital content as an online course. Visit the digital home page of this learning space by using the link below. Otherwise, head to the next poster above to continue through the physical learning space.

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